design decisions_

To define the visual direction, I explored current product design trends and built moodboards to establish a modern, minimal, and tech-oriented aesthetic aligned with the product’s positioning. From there, I translated these references into a structured UI system, defining typography, color, spacing, and component patterns to ensure clarity and consistency across the interface. The goal was not only to create a clean and visually cohesive landing experience, but to build a scalable foundation capable of evolving alongside the product.

The product presentation was structured using a component-driven approach, ensuring consistency across the landing page. The SaaS interface was also designed as part of the project, allowing full alignment between the product and the visual system. Screenshots were organized within reusable patterns, creating a clear and scalable way to present features. This contributes to a more cohesive experience and improves overall product understanding.